Digital Marketing

Digital Marketing Upskilling Program

Equip Your Team to Grow, Engage, and Convert Online

Program Overview

AkiliOne’s Digital Marketing Program helps your team master modern digital tools and strategies to attract customers, build online presence, and drive measurable growth. Designed for marketing teams, business owners, and customer-facing staff, this program delivers practical, result-oriented skills that can be applied immediately.

What Your Team Will Learn

• Digital Marketing Foundations
  Understand core concepts: audience targeting, channels, funnels, KPIs, and the role of content.

• Social Media Marketing
  Create engaging content, schedule posts, and grow followers across platforms like Facebook, Instagram, X (Twitter), and LinkedIn.
  Tools: Meta Business Suite, Canva, Buffer

• Search Engine Optimization (SEO)
  Learn how to improve website visibility and rank higher on Google.
  Tools: Google Search Console, Ubersuggest, Yoast

• Email Marketing & Campaigns
  Build mailing lists, create email sequences, and track performance.
  Tools: Mailchimp, Brevo (Sendinblue)

• Online Ads & Lead Generation
  Run targeted ads on Google, Meta, and LinkedIn with measurable ROI.
  Tools: Google Ads, Facebook Ads Manager

• Content & Branding Strategy
  Learn how to build consistent messaging, storytelling, and brand voice across channels.

Program Format

• Live sessions (onsite or virtual)

• Real business projects and campaigns

• Group strategy exercises and tool walkthroughs

• Optional post-training campaign review or mentoring

Benefits to Your Business

• Attract more customers through targeted marketing

• Reduce ad waste and increase conversion rates

• Strengthen your online presence and brand awareness

• Upskill internal staff instead of outsourcing basic marketing tasks

Who Should Join?

• In-house marketing or sales teams

• Business owners, comms officers, and social media handlers

• Anyone responsible for growth, branding, or lead generation

Duration: 1–3 weeks (customizable)

Level: Beginner to Intermediate
Mode: Onsite, Virtual, or Hybrid

Ready to Grow Your Brand Online with Confidence?

Let’s help your team master digital marketing and bring results in-house.